THE TOP 28 COMPANY SWAG IDEAS THAT YOUR TEAM WILL TRULY ADORE

I. What is company swag?

Company swag refers to branded merchandise that businesses give to employees, clients, or partners as a way to boost engagement, build company culture, and enhance brand visibility. High-quality swag can foster a sense of belonging and appreciation among employees while serving as a subtle marketing tool. If the swag is something they can use or wear on a daily basis, such as a water bottle or hoodie with your company's emblem, they can function as brand ambassadors wherever they go. 

II. 28 company swag ideas your employees will adore

Selecting the right company swag can significantly boost employee morale and brand recognition. Here are 31 thoughtful and high-quality swag ideas that your team will love and use regularly:

1. T-shirts

Branded T-shirts are an excellent giveaway. They're also a wonderful choice if you want to be a little more creative with your design, as there's enough space to include not just your logo, but also a custom slogan or other design components. 

2. Hoodies

If you have a larger budget, everyone enjoys a beautiful, comfortable hoodie. These are especially useful if your team is located in a colder climate or if your office's air conditioning is frequently turned on. Use your brand's color scheme to make this unique swag item a true reflection of corporate pride.

3. Bomber jackets

A stylish and contemporary choice, bomber jackets make for premium company swag that employees will actually want to wear. They offer a modern, versatile look that can transition from office to casual settings seamlessly. If your brand has a mascot or an iconic visual element, incorporating it into the design—similar to how Disney uses Mickey Mouse—can add a fun and personal touch.

4. Embroidered caps

Custom hats are no longer just for sports fans or dads—they're a fantastic way to showcase your brand with style. Instead of going for a generic promotional look, explore different styles and unique placements for your company logo. Embroidered designs add a premium touch, making the cap look high-quality and fashionable. For the best results, keep the design simple yet impactful—bold logos, subtle side embroidery, or custom icons can make your caps truly stand out. If sustainability aligns with your company’s values, consider eco-friendly materials to further enhance your brand’s image.

5. Embroidered beanies

Beanies are a versatile and stylish swag item that appeals to various fashion tastes. With the right design, a simple beanie can go from minimalistic to a trendy, fashion-forward accessory. Adding an embroidered logo or unique pattern enhances its premium appeal, making it something employees will genuinely enjoy wearing. Whether you opt for a bold statement or a subtle logo placement, a well-designed beanie will keep your employees warm while promoting your company’s identity in a fashionable way.

6. Sunglasses 

If your team spends time outdoors or enjoys sunny days, custom sunglasses are a great swag idea. They not only protect the eyes but also serve as a stylish, wearable brand statement. Choose frames in your company colors and add your logo or slogan to the arms for a subtle yet effective branding touch.

7. Custom footwear

If you want your company swag to leave a lasting impression, custom footwear is a fantastic choice. Branded sneakers, slides, or sandals add a unique and stylish touch while ensuring your employees and clients walk comfortably in your brand’s shoes—literally! Looking for a more laid-back summer vibe? Flip-flops and sandals make excellent seasonal swag, blending fun and functionality. Thoughtfully designed custom footwear can boost brand visibility while providing a fresh, creative twist on corporate gifting. 

8. Socks

Company-branded socks are a small yet impactful way to boost team spirit. Instead of sticking to plain designs, go for all-over prints or bold patterns that reflect your brand’s personality. Socks are not only cozy and functional but also highly customizable, making them a fantastic swag option that your employees will actually enjoy wearing.

9. Stickers

Stickers are a cost-effective and creative way to boost brand visibility. Employees can personalize their laptops, notebooks, water bottles, and other personal items, making them feel more connected to the company. Instead of a single sticker, create a themed sticker sheet with multiple designs for added versatility. Playful and collectible, well-designed stickers can turn into an engaging and fun branding opportunity for your team.

10. Phone cases

 A custom phone case is a swag item that offers both functionality and brand visibility. Since most people have their phones with them at all times, a well-designed phone case can serve as a constant brand reminder. However, because people tend to be particular about their phone accessories, it's important to consider stylish and minimalistic designs that align with different preferences. With print-on-demand options, you can easily adapt to new phone models and trends, ensuring your swag stays relevant.

11. Earphone cases

A custom earphone case is a practical and stylish accessory for employees who use wireless earbuds. Since music and podcasts are a daily part of many people's lives, a well-designed earphone case will see frequent use. Opt for bold colors, sleek patterns, or minimalist branding to make your swag stand out. This simple yet thoughtful item ensures employees can keep their earbuds protected while subtly promoting your brand.

12. Pillows

Custom-branded pillows are a thoughtful and practical swag option that enhances comfort whether at work or home. If your team spends long hours at their desks, ergonomic pillows for back support can make a difference. For a more personal touch, consider offering customizable pillows that allow employees to add their names or choose from a selection of designs. A well-designed pillow not only provides comfort but also subtly reinforces brand loyalty. 

13. Custom blankets

A well-designed custom blanket is a swag item that employees will love to use at home or in the office. Adding a creative touch—like a fun phrase or a stylish pattern—can make the blanket even more memorable. For example, incorporating a company slogan or a unique design related to your brand can make the swag both personal and engaging. 

14. Custom pins

Custom pins are a small but powerful way to express brand personality. These lightweight and affordable items are not only stylish but also highly collectible. Employees and clients can display them on backpacks, jackets, or lanyards, turning them into mobile advertisements for your brand. Offering limited-edition or event-specific pins can also create a sense of exclusivity, making them even more desirable.

15. Notebooks

Notebooks are a timeless corporate swag option that never goes out of style. They offer practicality for employees, partners, and clients who love jotting down ideas, taking notes, or planning their day. Customizing notebooks with your company’s logo, an inspiring quote, exclusive artwork, or a unique brand pattern makes them even more special. 

16. Water bottles

A custom-branded water bottle is a practical and eco-friendly swag item that encourages daily hydration while reducing plastic waste. Choose a sleek, high-quality design with insulation to keep drinks at the perfect temperature. Adding a unique touch—such as a motivational quote, a minimalist logo, or a playful graphic—can make the bottle both stylish and functional.

17. Coffee mugs

Whether employees are working from home or in the office, a coffee mug is a staple item they’ll use daily. Make your mugs stand out by choosing high-quality materials and unique designs that go beyond a simple logo. Consider adding an inspirational quote, a fun graphic, or a stylish pattern that aligns with your brand identity. 

18. Tumblers

Tumblers are a stylish and practical way to keep drinks at the perfect temperature, whether hot or cold. They make an excellent company swag choice because they’re versatile and highly useful. With customization options like sleek branding, motivational quotes, or ergonomic features, tumblers can cater to both office and on-the-go use. Consider adding a spill-proof lid or a comfortable grip for added convenience, making them a favorite among employees and clients alike.

19. Coasters

Often overlooked but incredibly useful, coasters are a practical way to keep workspaces clean while subtly reinforcing your brand. Whether in the office or at home, a well-designed coaster prevents water stains and adds a touch of personality to any desk or coffee table. A sleek logo, a bold graphic, or a fun message can turn this simple item into a memorable and appreciated swag choice. 

20. Mouse pads

A classic yet essential desk accessory, mouse pads add both comfort and personality to workspaces. While not strictly necessary, a well-designed mouse pad can enhance productivity and brighten up an employee’s desk. For an extra functional touch, consider incorporating useful information into the design, such as keyboard shortcuts, language style guides, or industry-specific tips. Whether sleek and minimal or bold and vibrant, custom mouse pads are a practical and stylish way to keep your brand front and center in daily work routines.

21. Laptop cases

Custom laptop cases are a thoughtful and practical swag option. Instead of just printing a company logo, take it a step further with a creative touch—add an inspiring quote, an industry-related phrase, or a sleek, minimalistic design that aligns with your brand identity. A well-crafted laptop sleeve not only keeps devices safe but also serves as a daily reminder of your company’s culture and personality.

22. Tote bags

A timeless and eco-friendly swag item, tote bags are both practical and stylish. Not only do they provide an easy way to carry everyday essentials, but they also promote sustainability by reducing the need for plastic bags. Choosing recycled or organic materials can further enhance your company’s commitment to sustainability while offering employees and clients a functional and fashionable accessory.

23. Backpacks

A high-quality, functional swag item, custom backpacks are perfect for employees who are always on the move. Whether used for commuting, business trips, or everyday carry, a well-designed backpack adds both practicality and style. You can even turn it into a swag bundle by filling it with smaller branded items like tech accessories, notebooks, or reusable water bottles for an extra thoughtful touch.

24. Holiday decor

Personalized holiday decorations bring festive cheer while subtly reinforcing brand identity. Whether it’s a custom ornament, a decorative candle, or a festive garland, holiday-themed swag creates a sense of warmth and connection. Opt for sustainable materials like wood or recycled paper for an eco-friendly touch. These decorations make excellent end-of-year gifts, helping employees and clients celebrate the season with a piece of your brand woven into their holiday traditions.

25. Candles

Custom candles can make a workspace or home feel more inviting. Adding scents that promote relaxation or focus enhances their appeal. Consider branding them with a motivational message, an inside joke, or a sleek minimalist design to make them a memorable and thoughtful swag option.

26. Beach towels

Custom beach towels are a perfect swag item for employees who love the outdoors. Whether for beach days, poolside lounging, or summer picnics, a well-designed towel offers both functionality and brand visibility. Since towels provide a large printing area, take advantage of bold, eye-catching designs that reflect your company’s identity.

27. Duffle bags

Duffle bags are a practical and stylish swag item that employees can use all year round. Whether for gym sessions, weekend getaways, or work trips, a well-designed duffle bag combines functionality with brand visibility. By choosing high-quality materials and modern designs, you can ensure that employees will use them frequently. Consider adding subtle branding or a unique color scheme to make your company swag both fashionable and memorable.

28. Gift wrap

Custom gift wrap adds an extra layer of thoughtfulness to corporate gifts, turning even simple swag into a premium experience. Whether used for holiday packages, event giveaways, or employee appreciation gifts, branded wrapping paper helps tie your company’s identity into every detail.

III. How to pick the top ideas for company swag

1. The first step is to create a logo for your business

The first step in building a strong brand identity is designing a compelling logo. A well-crafted logo serves as the foundation of your brand, conveying your company’s values and personality at a glance. Whether you opt for a sleek minimalist design or a bold, eye-catching emblem, your logo should be versatile and easily recognizable. Once you have a strong logo, incorporating it into high-quality company swag ensures that employees, partners, and customers connect with your brand on a deeper level. Thoughtful branding transforms everyday items into meaningful touchpoints that reinforce your company’s mission and culture.

2. Develop company swag that is worth sharing

Great company swag should be something employees and clients are excited to use and share. Opt for high-quality, stylish, and functional items that people will genuinely appreciate. By making your company swag engaging and visually appealing, you enhance both team spirit and brand visibility.

3. Quality is a component of the message

The quality of your company swag directly reflects your brand’s reputation. Poorly made or impractical items can diminish credibility, while well-crafted, durable products enhance trust and engagement. Employees and clients appreciate swag that is both stylish and functional—something they’ll actually use rather than store away. Investing in high-quality materials and thoughtful design ensures that your swag adds value and reinforces a positive brand image.

4. Consider the costs 

Balancing cost-effectiveness with high-quality materials is key to creating great company swag. Print-on-demand services offer a flexible and budget-friendly solution.

• Minimized waste: With print-on-demand, items are only produced when ordered, eliminating excess inventory and reducing costs.
• Simplified logistics: Partnering with a print-on-demand provider ensures efficient order processing and direct delivery to recipients, saving time and resources.
• No order minimums: Whether you need a small batch or a large order, print-on-demand allows for customizable quantities without unnecessary overhead costs.

IV. Conclusion 

By selecting the right company swag, you can strengthen your brand, foster team spirit, and create a lasting impression on employees, clients, and partners. Choose wisely, and watch your company culture thrive!