EASY STEP-BY-STEP GUIDE: HOW TO ADD A LOGO TO A T-SHIRT
Want to print custom t-shirts with your team, organization, or company logo but not sure where to start? With our user-friendly platform, you can create an eye-catching design and place it on a shirt in just minutes. We provide all the tools and guidelines you need for effective branding.
Adding your logo to a t-shirt offers many benefits—it increases brand visibility, enhances professionalism, and helps share your message with the world.
In this guide, you'll learn how to apply a logo to a shirt and discover the best placement options. Explore our T-Shirt Catalog for a variety of styles, get creative, and design promotional t-shirts for your business, team, charity, or special event.
Best Logo Placement Options for a Shirt
T-shirts provide multiple printing areas to showcase your logo, including the front, back, sleeves, pockets, and even neck labels. With so many placement options, you can create custom t-shirts that perfectly represent your brand and style. Get creative and make a lasting impression with a well-placed, custom-printed logo!
On the inner or outer neckline label
Choose a t-shirt that supports neck label customization for a more personalized and professional touch on your promotional apparel. When browsing our catalog, use the neck label print area filter to find the perfect match for your needs.
On the pocket or upper chest (left or right)
This is a classic and popular branding spot, especially on the left chest. It’s direct, visible, and easy on the eyes. Why the left side? Most people extend their right hand for a handshake, which can temporarily cover a right-side design—while a left-side logo remains visible during most interactions.
While this is a common practice, don’t feel restricted by tradition. Place your logo wherever it best represents your vision.
For best results, keep the design simple and avoid intricate details, as they may go unnoticed. The ideal logo size for this placement is around 3” to 4” wide.
Centered on the Front of the T-Shirt
The front of the t-shirt offers two primary print options: center chest or full front. This placement ensures maximum visibility and allows for more detailed artwork. You can also include a slogan, company name, or additional design elements to enhance your logo.
The center chest print typically measures around 8” wide and is positioned about 4” below the collar. A full front print, on average, is 12” x 14”. Be sure to scale your design accordingly to fit different shirt sizes for a consistent look.
On the Back of the T-Shirt
The back of the t-shirt offers two distinct design options: upper back and full back.
The upper back placement is perfect for short phrases, company or event names, and titles. For larger designs or more detailed logos, the full back print is a great choice. It pairs well with a smaller logo on the front chest, allowing you to showcase more on the back while keeping the front subtle and professional.
The upper back area typically measures 12”-14” wide and is positioned about 4” below the collar. The full back print usually spans 12”x14”, though it may vary slightly depending on the shirt size.
On the Sleeve of the T-Shirt
The sleeve is a great spot for adding fun and promotional designs.
This area works best for simple, small logos that are clear and easy to recognize. Avoid overcrowding the sleeve with too many design elements, as it can make the logo appear cluttered. Aim for a design that's about 3” wide and placed roughly an inch above the hem for optimal visibility.
Incorporated into a Larger Design
Create a custom t-shirt by seamlessly integrating your logo into bold, oversized artwork.
When working with large-scale prints, be mindful of ink usage to avoid overwhelming the design. Skip colored backgrounds and "sweat patches" to keep the shirt light and breathable. Let your logo take center stage, making it the focal point of a striking, yet simple design.